Joey Berdugo ignites passion for action
on BT kids Day of Service
On Sunday, May 1 2011, B'nai Tzedek kids and other Montreal teens will join J-Serve teen network 's National Day of Service by participating in an afternoon of hands-on community service with Montreal Jewish community leaders.
"This event is a perfect introduction to how we can, in practice, contribute to both the Jewish and broader Montreal community," says BT co-chair Adam Shapiro.
Co-chair Alyssa Wiseman
agrees: "This afternoon will give us the opportunity to discover first hand the impact volunteering can truly make."
The day will begin with brunch and a presentation from Joey Berdugo Adler -CEO, Diesel Canada and Founder, ONEXEONE, Joey believes that living a life of passion is our highest calling.
BT Council: Alyssa Wiseman, Lauren Wiseman,
Adam Shapiro, Talia Ben soussan, Polly Mendel
In 2003, Joey's friend, husband and long-time business partner, Louis Adler, succumbed to cancer. A committed philanthropist, Lou had touched the lives of countless people; while many would not have recovered from such a devastating loss, Joey chose to honour her husband's life by beginning a new chapter on her own.
In 2004, Joey began the Lou Adler Foundation, initially created to raise funds for cancer-related charities. However, propelled by her trademark courage and determination, Joey was able to take the project to new heights, creating ONEXONE in 2005.
ONEXONE is a non-profit foundation committed to making a difference in children's lives in Canada, the United States and around the world. Its mission is to alleviate child suffering through programs intended to improve their lives by focusing on water, health, education and self–esteem. Since ONEXONE's inception, the foundation has grossed close to $10 million in support of children around the world living in need.
What began as a way to honour her husband and heal from personal loss, has blossomed into a newfound passion and life mission.
'Not a single life, anywhere in the world, is expendable.
By combining passion with action, we can inspire others
to commit to improving the world, one person at a time.'
Inspired by Joey’s passion BT kids will then visit several community agencies of their choice to lend a hand at Jewish Eldercare Centre, Ometz and MADA community centre.
If you would like to be part of this event and/or sponsor any promotional items (T-shirts or baseball caps), please contact Alyssa Wiseman
or Adam Shapiro,